Dov Gordon on Marketing Helium and Getting Specific – Episode #49

No matter what color, shape or material, the balloon won't rise to the top without the special ingredient inside: It's the helium that makes the difference.

A successful world-class business relies on a steady stream of pre-qualified, pre-endorsed clients to sustain and grow. To attract these clients, you must implement simple yet elegant systemic processes. Dov Gordon outlines the steps on how you can begin doing this today.