Fred Catona on Getting Your Message Out and Defeating Your Enemy—In 10 Words or Less – Episode #55

Get your message out and create a giant dent in the universe. Discover how Priceline.Com's lead marketeer, Fred Catona, did just that. Fred shares a three-part ”secret sauce” that will get you started right away.

A fundamental key to success is perception. And that perception is created by the content and frequency of your message or what Fred calls a, “tight rotation.” John and Fred discuss how make perception a reality for your target audience and how to prepare the right message in a thoughtful, strategic and effective way.