Perry Marshall on the 80/20 and Connecting with your Base – Episode #45

Online marketing strategist, Perry Marshall, has made a huge difference in the evolution of the way businesses connect with their clients.

Having graduated with a degree in electrical engineering, Perry believed  his career path to be that of an engineer. When he eventually was laid off and forced to go into sales to earn his living, he never thought it to be a blessing. But it was while in sales that Perry had an epiphany, and discovered what would become the ticket to a prosperous future—direct marketing.

Today Perry is a leading consultant and professional speaker, but he is most recognized for his highly acclaimed best-seller,  80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More.